Dye your clothes.
Save the planet.
What is Black Fridye?
The only sale that doesn’t cost the earth.
By 2030, the fashion industry is projected to output 15% of all global carbon emissions2. Clearly this is incompatible with solving climate change, so we make it easy to love your existing clothes longer by over-dyeing them black – because the most sustainable clothes are already in your wardrobe.
How it works
Impact Made Easy
Send us your clothes
We take any clothes from any brand that could use a refresh...
We dye them black
We overdye them black in Sydney, saving you time and money.
You love them longer
Your clothes return like new, so you can keep wearing them for longer.
Dye your clothes.
Love them longer.
Make an impact.
Dye any brand Tee, polo or shirt
- SAVE 5.1 KG of carbon
- SAVE 2,695 L of water
- SAVE 65% vs standard pricing3
Dye any brand jeans, pants, shorts or skirt
- SAVE 19.5 KG of carbon
- SAVE 7,452 L of water
- SAVE 48% vs standard pricing3
Dye any brand jacket, jumper or sweat
- SAVE 26.2 KG of carbon
- SAVE 9,995 L of water
- SAVE 50% vs standard pricing3
Dye any brand dress or play/jumpsuit
- SAVE 9.6 KG of carbon
- SAVE 2,995 L of water
- SAVE 55% vs standard pricing3
Join the movement
LAST YEAR'S IMPACT
Water saved compared to virgin production, equivalent to 28 backyard swimming pools!
Average reduction in carbon emissions compared to buying new clothes.
We've Got Answers.
What can I dye?
Any garment, from any brand in any colour. Yes, really!
Natural plant-based fibres work best like cotton, hemp or linen. Cellulosics like bamboo, Tencel or viscose also dye well as will any blend of natural fibres.
Patterns and/or stains should turn pure black, but there are no guarantees as it depends on exact composition and may still be visible after dyeing.
What won't dye?
Anything synthetic or protein-based will not dye - think polyester, lycra or elastane as well as wool, leather or fur.
Blended compositions are a bit of a gamble and may end up patchy due to the natural fibres absorbing the dye but not the petro fibres. That said, we've tested jeans made from a 98% Cotton / 2% Elastane blend and it worked perfectly, though higher percentages are not guaranteed.
Trims like buttons, zips and labels won't dye either and often stitching threads are polyester (which won't dye) even if the garment itself is natural (which will), but you can always go over said stitching in permanent marker.
How long does it take?
1 - Buy your dye credits – orders open between Nov 18 and Dec 4, 2022 only!
2 - Send us your clothes by Dec 7, or drop them off at any Citizen Wolf or Nique store. No matter how they get here, we need them by that date or else we cannot guarantee that your clothes will be redyed.
3 - Your clothes will be returned in February 2023.
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We'll be back in 2023
Orders are only open for two weeks a year starting end of November. Sign up now and be the first to know when we're ready to Fridye again...
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